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Ho Brothers

Ho Brothers – Elevating Custom Jewelry with Strategic Marketing & Digital Presence

Client:
Ho Brothers – Custom Jewelry Manufacturer

Industry:
B2B Jewelry Manufacturing & Wholesale

Challenge:
Ho Brothers, a leading custom jewelry manufacturer, needed to strengthen their digital presence and marketing effectiveness to expand their reach and generate more leads. Their challenges included:

  • Limited Online Visibility: The website had low search engine ranking and minimal organic traffic.

  • Inefficient Lead Management: Trade show leads were manually handled, slowing down follow-ups and reducing conversion rates.

  • Inconsistent Brand Messaging: The company’s value proposition and competitive advantages were not clearly communicated in their marketing materials.

Ho-Brothers-case

Solution

Axolot Studio partnered with Ho Brothers to implement a comprehensive marketing strategy, focusing on digital optimization, trade show support, and CRM automation.

✅ 1. Website Revamp & SEO Optimization:

  • Refined the website content and structure to highlight their custom jewelry services and industry expertise.

  • Optimized the website with SEO keywords relevant to B2B jewelry buyers (e.g., "custom jewelry manufacturing," "wholesale custom jewelry").

  • Improved user experience (UX) and navigation for better lead conversion.

✅ 2. Trade Show Marketing Campaigns:

  • Developed targeted email campaigns before and after trade shows (e.g., JIS & JCK) to nurture leads and maximize follow-ups.

  • Designed branded booth materials and sales collateral, making Ho Brothers stand out at industry events.

  • Created lead capture forms linked to Hubspot for real-time data collection.

✅ 3. CRM Implementation & Lead Automation:

  • Integrated Hubspot to centralize and automate lead management.

  • Set up automated email workflows for faster and more effective follow-ups.

  • Streamlined the sales pipeline, reducing manual data entry and improving lead tracking.

✅ 4. Content & Social Media Strategy:

  • Created SEO-driven blog content to improve organic reach.

  • Developed LinkedIn posts and B2B social media campaigns targeting jewelry retailers, designers, and distributors.

  • Produced email newsletters to keep Ho Brothers top of mind with prospects.

Results

60% Increase in Lead Conversion Rate:

Faster follow-ups and automated nurturing significantly boosted conversions from trade show leads.

5x Higher Website Traffic:

SEO optimization and content marketing efforts drove higher organic traffic and engagement.

Enhanced Trade Show ROI:

Pre- and post-event email campaigns led to a 30% increase in post-show inquiries and Improved booth design and marketing collateral attracted more visitors.

Streamlined Sales Pipeline:

With Hubspot marketing automation, the sales team could track and manage leads more effectively, reducing manual work.

Conclusion.

By partnering with Axolot Studio, Ho Brothers successfully boosted their lead generation, strengthened their brand presence, and optimized their sales process.
Looking to transform your business with strategic marketing and CRM automation?
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